SHANNA KYROUAC
GRAPHIC DESIGN

Branding

Carle Foundation Hospital was recently designated as a children's hospital. With this designation, they wanted to create child-friendly branding aside that could stand alone from Carle Health but still aligned with the same core brand standards. 

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To do this I used the Carle Health brand type faces paired together, along with colors from the core color pallet and secondary pallet. I also used iconography that is widely used throughout Carle Health pieces to create a child-centric colorful icon design. The colors and icons are used throughout different pieces to add child-like playfulness throughout.