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WHERE COMPASSION MEETS CAREER

Campaign Rebrand

The nursing department was in need of an updated campaign for recruiting nurses. At Carle nurses show compassion to their patients in many ways - especially over these last few years. The department wanted a fresh look, something that stood out and wasn't just the basic Carle style. 

 

To do this, a new display face was introduced as well as colors pulled in from Carles extended color pallet. The pieces still hold the same corporate feel as traditional Carle branding, but with a nudge towards soft and compassionate.

 

Various pieces were created for the presentation of the campaign including web banner ads, self-mailer postcards and fliers. 

See the accompanying photoshoot here.

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